Where business, design, and technology come together.
I'm Talya Simha Mizrachi, also known professionally as Talya Simha, the founder of SiteOri — a creative technologist, digital product builder, UI/UX designer, artist, and business development strategist.
My work brings together business strategy, visual design, technology, and a deep curiosity about how people and systems work.
A full-stack digital product builder with a broader view.
I design and build websites, full-stack web applications, digital products, and practical business tools. But I don't approach these projects from a technical perspective alone. I think about the people they're meant to serve, the problems they're solving, the businesses behind them, and the opportunities they can create.
My background spans entrepreneurship, real estate investment, healthcare, the arts, and business development. Each discipline has shaped how I think: how to recognize an opportunity, understand a complicated situation, communicate clearly, design an intuitive experience, and turn an idea into something functional.
That combination matters.
A beautiful website still needs to communicate the right message. An application needs more than working code — it needs an intuitive user experience and a reason for people to use it. And a promising business idea needs a practical path from concept to execution.
I bring these perspectives together so that the things I build aren't simply attractive or technically functional, but thoughtful, useful, and aligned with the larger goals of the people and businesses behind them.
Sometimes that means designing a brand or website. Sometimes it's building a full-stack application, improving a workflow, exploring a business opportunity, or helping someone translate a complicated vision into a clear, actionable product.
I love the space where creative thinking meets practical execution — where an idea becomes something people can actually use.
One connected approach. Multiple disciplines.
Business Development & Strategy
Understanding business goals, recognizing opportunities, evaluating positioning, identifying friction, and thinking about practical paths toward growth.
Artistry, Creative Direction & UI/UX
Combining visual storytelling, aesthetics, branding, and user-centered design to create experiences that are both beautiful and intuitive.
Digital Products & Full-Stack Building
Designing and building websites, web applications, digital tools, integrations, and workflows with attention to both front-end experiences and back-end functionality.
Human Understanding & Systems Thinking
Drawing from experience across healthcare, entrepreneurship, real estate, and community-oriented work to understand real needs, connect ideas, and develop thoughtful solutions.
More than a website. A connected perspective.
Why this mix of backgrounds helps the people and businesses I work with:
- Business-minded
- Projects are considered in the context of their audience, positioning, business goals, and opportunities for growth.
- Design-conscious
- Visual artistry and UI/UX principles make digital experiences clearer, more engaging, and easier to use.
- Technically practical
- The front end, back end, workflows, and integrations are considered as parts of one functioning product.
- Opportunity-oriented
- A broader perspective can uncover simpler solutions, overlooked possibilities, and ways to create additional value.
SiteOri's services — websites, landing pages, mini promo cards, and ongoing care — each have their own clear scope. Broader product, strategy, or custom application work is something we can always talk through separately.
Four quiet principles guide every build.
Systems thinking
I look for the structure beneath the friction — the workflow, the handoff, the unclear step. Often the real problem is shape, not effort.
Human-centered design
Calm typography, breathing room, and interfaces that respect attention. Beautiful is also the most usable.
Care, borrowed from nursing
Holding the whole picture, paying close attention, making things calmer for the people in front of me.
Quiet practicality
Built in days to weeks, never months. Lean, intentional, evolvable — meant to grow with you.
"Ori" means my light.
SiteOri began with a simple observation: too many incredible organizations, nonprofits, and founders are held back not by lack of effort, but by digital systems that don't quite fit how they actually work.
I built SiteOri to be the opposite of an agency funnel. There's no sales sequence here, no account manager between you and the work. You bring the friction, idea, or vision; we figure out together what's actually needed; and I design and build it — calmly, intentionally, with care for the humans on the other side.
I want every organization, every founder, every community I work with to feel a little more clarity, a little more beauty, and a little more breathing room after we're done.
Care Closet began this way — a home health agency owner with a lived problem, a pattern I couldn't unsee, and a build we shaped together. It's now becoming a tool for many. How research collaborations work →
A small ecosystem of calm tools.
Each one is its own world, with its own pace and people. Together they're a working portfolio of how I think about systems, design, and care.
Explore More of My Work
The projects below are just a selection of what I've created. For a more complete, continually growing collection of my work, explore my portfolio.
Foundations → Build → Execution → Purpose.
SiteOri sits in the middle. Business Backwards comes before. Torchlite holds the daily focus after. Purpose Forest is the deeper layer underneath — coming soon.
Business Backwards
Before you build, plan it backwards.
You have an idea but haven't validated it, researched the market, or written a plan yet. Start here (free).
Visit Business BackwardsSiteOri
Build the thing — beautifully.
You know what you need built — a website, app, workflow, or internal tool.
Keep exploring SiteOriTorchlite
Plan tomorrow. Hold today's focus.
You're already building or running, and you need to keep daily execution clear and steady.
Visit TorchlitePurpose Forest
The why beneath the work.
For when you want to zoom out and ask what any of this is really for.
If there's one principle that holds this whole ecosystem together, it's this one.
11.The Law of Devotion
Trust is built quietly, over time, by people who keep showing up.
Devotion is the unglamorous engine underneath every business that lasts. It looks like consistency, follow-through, and care for the work even when no one is watching. Tools and tactics change; devotion compounds.
Read the full principle on Business BackwardsNeed a website, app, workflow, or internal tool of your own? My creative studio, SiteOri, builds them — websites, apps, automations, and quiet internal systems.
SiteOri
FlagshipA thoughtful creative-systems studio for organizations and nonprofits
Visit siteFounder: Talya Simha Mizrachi
Calm Deals
FlagshipA calm decision companion for real estate investors
Visit siteFounder: Talya Simha Mizrachi
Care Closet
FlagshipCalm supply tracking for home-health agencies and small nursing facilities
Visit siteFounder: Talya Simha Mizrachi
Business Backwards
Foundations first — validate the idea, do the research, map the plan before you build
Visit siteFounder: Talya Simha Mizrachi
LumoraField
A contemplative sanctuary for humanity's most meaningful words — a celestial field where voices gather under one open sky
Visit siteFounder: Talya Simha Mizrachi
Lev Sheli · לב שלי
A warm relationship clarity companion for Jewish dating and beyond
Visit siteFounder: Talya Simha Mizrachi
Torchlite
A daily clarity system for overloaded minds — plan tomorrow, hold today's focus
Visit siteFounder: Talya Simha Mizrachi
Plan Your Dawn
A first-steps guide for people feeling overwhelmed
Visit siteFounder: Talya Simha Mizrachi
Purpose Forest
A deeper layer — purpose, life direction, and meaningful work (coming soon)
Visit siteFounder: Talya Simha Mizrachi
Hearts with Love 613
Example nonprofit site Talya built — events, donations, news, team pages, and a quiet admin staff and volunteers can actually use
Visit siteClient example · built by Talya Simha Mizrachi
Revive Paint Bros
Painting business website Talya built — clean presence, clear offers, ready to grow
Visit siteClient example · built by Talya Simha Mizrachi
Personal Expression Spaces
A living online world that showcases who you are, what you've made, and what you stand for — an SEO-rich digital asset that boosts your own online presence and lifts every project, performance, organization, or cause you're connected to. Built for creatives, artists, musicians, community leaders, organizers, founders — anyone whose work and voice deserve a calm, beautiful place to be fully expressed and easily found.
Visit siteFounder: Talya Simha Mizrachi
Talya Simha · Personal Expression
Talya's own personal expression space — a working example of the format. It shows one direction; the actual Personal Expression Spaces offering on SiteOri includes many more modules and design directions Talya has chosen not to enable here. Use this card as a tasting note, then see the full menu on the paired card.
Visit siteFounder: Talya Simha Mizrachi
Dream Lab
A place to submit any worthy problem you see in the world. Please share this link with anyone — Talya genuinely loves hearing about issues she could work on creatively solving, and the right problem often becomes the next research collaboration or tool.
WhatsApp is still the best way to reach her
Founder: Talya Simha Mizrachi
WhatsApp first — always.
WhatsApp is the fastest way to reach me
+1 (408) 482-2413
Please never hesitate to message me, and please never hesitate to follow up — I truly do not want to miss your note. I travel often, observe Shabbat and Jewish holidays, and receive a high volume of messages, so if you haven't heard back within 24 hours, send another. Your follow-up is always welcome and always appreciated.